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7-9 April 2027
Cape Town
Trend Report
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Every Journey Starts with a Connection

7 - 9 April 2027
Cape Town

Host City

World Travel Market Africa is the place where...

...business relationships, ideas and opportunities begin. Every destination covered, partnership formed and experience created, begins with a connection. WTM Africa is where those connections shape the future of global tourism.

Travel isn’t just about crossing borders—it’s about unlocking endless possibilities. It broadens minds, reshapes perspectives, and paves the way to exciting opportunities. Imagine the transformative impact when global journeys converge with Africa’s diverse and vibrant spirit.

Travel connects cultures, reveals hidden treasures, and celebrates the talents that enrich our world. It doesn’t simply unite us; it empowers us to evolve.

WTM Africa embarks on a journey to uncover untapped potential, honour the continent’s rich heritage, and drive sustainable growth for both inbound and outbound tourism. Together, we embrace travel as your gateway to global journeys, transforming every adventure into an opportunity for extraordinary growth.

781 Exhibitors
266 Hosted Buyers
66 Buyer Countries
131 Speakers

World Travel Market Africa is the only event where you can simultaneously:

Generate Leads • Launch New Products • Enter New Markets • Raise Brand Awareness • Size up your Competition • Conduct Market Research • Command Press Attention • Develop and Maintain Relationships

Everything was absolutely outstanding — from the organization and seamless coordination, to the wonderful accommodation, the warmth and professionalism of the people, and of course the incredible city of Cape Town. Every detail that was prepared for us was truly remarkable, and it made the entire experience not only productive but also unforgettable. It was a pleasure to be part of such a well-organized and high-quality event.

Ruxandra

TRAVEL LAB, Romania

ILTM Africa was such a special few days—filled with inspiring conversations, meaningful partnerships, and a shared passion for showcasing Africa in a more thoughtful, elevated way. I left feeling energized, deeply connected, and even more inspired by the role we play in bringing these experiences to life for our clients.

Baylee Waterman Shapiro

Boutique Travel Advisors, USA

There's simply no replacement for sitting face to face, seeing and feeling the enthusiasm, and having a chance to ask all the questions you need to see if you're the right fit for one another. I love that I discovered so many things I didn't know I was looking for!

Serra Hughe

Adventures Abroad, USA

Everything was so lovely and it turned out perfect!!! I met so many fabulous suppliers that I will use in the future with Africa bookings!!

Lisa Bavuso Kocher

Signature Travel Network

From my point of view we had a lot more of new suppliers/exhibitors which would be very useful for our business in the future.

Alex Skafi

ams sportmarketing, Germany

A bog difference between ILTM and events aimed at the MICE industry that I have previously attended; the latter seem obsessed with group size, whereas ILTM and its exhibitors focus heavily on quality, which matches our needs exactly.

Martin Ellis

Team Umbrella Limited, UK

Premium Exhibitors

At the WTM Show, Everyone Belongs

We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.
Now, be YOU.