Africa Tourism Investment Conference

Are you interested in being a speaker or participating in the Conference as an investor, attendee or sponsor?

Unlocking Intra Africa Tourism Investment, Building Long-Term Sustainability And Resilience

The travel and tourism industry stands as a significant economic driver for numerous African countries, presenting diverse opportunities to foster economic prosperity across the continent. It uniquely positions itself to develop, attract, and enhance economic growth, facilitate cross-border collaboration across the value chain.

Aligned with these objectives, the Africa Tourism Investment Conference endeavours to advance tourism investment and opportunities between African nations and the global community. Our aim is to facilitate discussions among key investors, decision-makers, and African tourism entities, thereby supporting economic development and growth.

Attendees of the Africa Tourism Investment Conference include local and international private sector business leaders, government ministers, senior government officials, development finance institutions, financial institutions, private investors, investment promotion agencies, destination management organisations and members of the diplomatic corps.

9-10 April 2025

Who should attend?

Project owners and sponsors
Policy makers
Departments of Tourism
Tourism Promotion Agencies/Entities
Trade and investment Promotion Agencies
International and Local speakers
Invited local and international investors
Development Finance Institutions
Financial institutions
Private Equity Companies
Venture Capital Companies
Policy Makers/Government
Small Enterprise Development Agencies
Businesses in the tourism, hospitality & travel sectors
Local municipality and district project
promoters
Universities
Research institutes
Business chambers
Foreign missions representatives
Business leaders
Investors
Financial institutions
Construction firms
Equipment manufacturers
Tour operators
Consulting firms
Media

The details

DATE: 9 – 10 April 2025

VENUE: Global Stage, Cape Town International Convention Centre

Event Format

9 April: Registration and Orientation

Registration: Collect your badge and a floor plan to navigate the exhibition over the next two days.
Opening Ceremony: Join us and the City of Cape Town for the official WTM Africa opening on the Global Stage, welcoming the industry to Cape Town and WTM Africa.
Show Floor Access: Explore the WTM Africa show floor, network, meet potential partners, and set up meetings in the deal room available throughout the show, located on the show floor.
Conference Venue: Locate the Global Stage, where the conference sessions will take place.
Panel Discussion: Conclude the day with a panel discussion featuring high-level stakeholders and the media, addressing an important industry topic with global exposure. We will also recognize our media award winners, followed by a networking session with drinks and snacks.

10 April: Investment Conference

Investment Discussions: Engage in a full day of key discussions among stakeholders, focusing on investment opportunities and topics in Africa at the Inspire Theatre.
Deal Room Meetings: Arrange meetings in the deal room through our organizing team.
Networking Event: Network with industry professionals during our afternoon networking event.

Programme Overview

The Africa Tourism Investment Conference at WTM Africa 2025 will feature a wealth of engaging content, including an overview of economic and tourism trends across the continent, as well as insights from successful investors, development finance institutions (DFIs), local funders, banks, and operators.

Destinations will share best practices for attracting investment, while investors will discuss the challenges and constraints they encounter, along with their successes when support is effective. We will also examine the real estate sector, focusing on hotels, resorts, villas, game lodges, and other accommodations that serve as the foundation for tourism investment, as well as ancillary facilities like golf courses and conference centres.

A key topic will be the ongoing imperative to ensure that tourism operations are sustainable from environmental and resource perspectives, as well as in terms of community involvement and benefits. We will explore how these factors influence investment strategies.

Trade, Business & Investment

Business Events

Connections

Network

About our Partner

JLL is a Fortune 200 global leader in commercial real estate, operating in over 80 countries. With expertise in capital markets, property management, leasing services and advisory for the hotels, hospitality, and tourism sectors, we help clients unlock growth opportunities through local expertise and a global network.

For over two decades, JLL’s Tourism and Destination Advisory practice has assisted destinations in differentiating themselves and planning for the future. Our experts work with global leaders to leverage their tourism assets and infrastructure, ensuring sustainable visitor attraction and economic growth for local communities.

Rooted in data-driven insights, we provide market research, destination planning, asset development, investment strategies, and economic impact assessments.

Having advised over 100 destinations, JLL’s proven methodology helps create long-term value for the tourism and hospitality industry worldwide.

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