Over 43,000 attendees at World Travel Market London all have an interest in the global travel trade. Both visitors and exhibitors represent a wide variety of companies and sectors operating in the travel industry.
Who attends WTM London?
Visitors
Each year, over 43,000 attendees come to World Travel Market London to network and negotiate with exhibitors and fellow participants. Visitors can choose from various badge types based on their industry or reasons for attending, each offering unique benefits outlined below.
Trade Plus
This enhanced trade visitor badge offers all the benefits of a trade badge, with the added advantage of access to the WTM ConnectMe. Upgrade your experience by easily scheduling and managing meetings with exhibitors and other attendees, ensuring you maximize your networking opportunities at the event.
Trade
Trade professional attend WTM to forge new connections, maintain existing relationships, gain industry insights, and stay updated on the latest travel trends.
Buyer
Key industry buyers, including senior leaders, come to source products from exhibitors. They focus on discussing business opportunities, networking with exhibitors, and finalizing contracts.
Students
University students with an interest in tourism are invited to join the WTM Career in Travel programme. This initiative offers access to the premier student travel conference and provides expert career advice from potential employers.
Ministers
In partnership with the UNWTO, WTM London hosts a Ministerial programme, attracting over 70 tourism ministers each year. These ministers participate in the summit and various networking events.
Media
Each year, 3,000 members of the international media attend WTM London to report on the latest stories and trends. This group includes bloggers, journalists, and consumer media, who have access to the International Media Centre for official press conferences and interviews.
Exhibitor
Almost 5,000 exhibiting companies take part at World Travel Market London to showcase their destinations, products and services. They use this as a platform to meet and negotiate business with visitors attending the show. Exhibitor stands are represented by a variety of companies operating in different tourism sectors.
Why visit?
Discover why so many travel professionals attend the show year after year.
Why exhibit?
Reasons why your company can benefit from exhibiting at WTM London.