2025 Events at WTM Africa

Launched during WTM Africa each year, our Trend Report looks at some of the biggest trends and shifts – and what they could mean for everyone working in (and passionate about) African Travel. 

A highlight on the WTM Africa Responsible Tourism calendar, these awards champion the very best work in Responsible Tourism on the African continent.

The Africa Tourism Investment Conference kicks off its inaugural year in 2025. Partnered with JLL to deliver high level discussions with key professionals and present Investment Opportunities for Africa within the Tourism Real Estate space as well as other industry segments.

First-hand insight from key industry figures in the transformation of the global tourism industry. Our events programme has previously attracted a huge amount of attention as it brings insights to the forefront. Seminars are led by influential speakers across multiple travel sectors. 

At our speed networking event we help you to establish long lasting business partnerships, and we do this by inviting buyers to hold five minute meetings with exhibitors on a first-come first-served basis. If the introduction has been successful we can then arrange a more in-depth meeting on the Exhibitor’s stand during the show. 

The Buzz Hub is an exciting networking space on the show floor, where you can connect with colleagues and potential partners. Enjoy tastings of a wide range of proudly African products while relaxing and grabbing a bite to eat in a vibrant atmosphere.

Whether you have been part of the experience before, or are joining us for the first time, we look forward to having you at WTM Africa.

We invite all attendees to come and join us as the Hon. Minister of Tourism, Patricia DeLille; the Mayor of Cape Town, Geordin Hill-Lewis and RX Africa's Managing Director, Carol Weaving officially open WTM Africa 2025.

Join us for a focused and dynamic 45-minute forum addressing critical challenges to tourism growth in Africa, followed by a light lunch. This exclusive gathering brings together 30 key industry leaders to engage in meaningful discussions and collaboration.

Forum Topic:

Is Africa Sabotaging Itself? The Roadblocks to Tourism Growth. Delve into how restrictive policies and practices may be hindering the potential of African tourism and explore pathways to overcome these barriers.

This is an invitation-only event, ensuring an intimate and impactful conversation among industry trailblazers.

The Africa Travel Week Media Awards are a unique celebration of the indispensable role that media plays in the growth of Africa’s tourism industry. 

By significantly contributing to showcasing the continent’s rich tourism potential, media practitioners cultivate essential connections between stakeholders, and drive the industry’s growth. 

The Africa Travel Week Media Awards recognise this vital work, honouring those who tell Africa’s unique travel stories through exceptional journalism, compelling narratives, and breath-taking imagery.

INVITE ONLY: WTM AFRICA HOSTED BUYERS

Hosted Buyers will end their first day at WTM Africa in style with an unforgettable evening by the pool in the heart of Cape Town!

This year, this exclusive networking event will be hosted by Southern Sun at the iconic Cullinan Hotel. Buyers are invited to connect with industry peers, foster valuable relationships, and enjoy the renowned hospitality of Cape Town. Buyers will be spoilt for choice with local wines and a curated selection of food stations, including the hotel's famous Cape Malay fusion dishes.

Prepare to be inspired, refreshed, and captivated by the unique charm of Cape Town, our Host City.

(Includes Power Hour of networking and engagement)

A highlight on the WTM Africa Responsible Tourism calendar, these awards champion the very best work in Responsible Tourism on the African continent.

The primary goal of these awards is to unearth, acknowledge, and promote good practice. These prestigious awards demonstrate how businesses and destinations are fostering transformation and spearheading innovative initiatives centred around the welfare and sustainability of tourism.